Adobe joins Bluesky, gets pitchforked back to X
Photoshop maker bombarded with memes, criticism and an ancient Egyptian curse after trying to join the left-leaning social network.
It's been a little unfairly slammed as a humourless grumble-hole for the terminally oversensitive.
But there was little sign of Bluesky's frumpy reputation when its notoriously easy-to-offend users formed a mob and chased Adobe off the platform late last night.
Currently, social media is fracturing into two camps. On one side is X, which at its worst is full of nasty racism and aggressively Trumpian right-wing political content.
The other side is occupied by Bluesky, which can be rather dowdy and is filled with doctrinaire left-wing ideology parroting.
Both, we're afraid to report, have the potential to be pretty rubbish places in their own unique ways.
So we were surprised and a bit delighted to see some humour springing up among the communities of Bluesky this week after Adobe joined up and was then "bashed so hard" that it was rumoured to have deleted its account.
Bluesky when Adobe showed up for less than 1 miligram of a second
— Djej Funny (@djejfunny.bsky.social) 2025-04-08T23:06:42.220Z
Lmao Witness, comrades! The Adobe Monolith can be obliterated via shit post (bless you @megzavala.bsky.social )
— Corey Brickley Illustration (@coreybrickley.bsky.social) 2025-04-08T23:14:29.882Z
However, what actually happened was that it deleted its first "skeet" (which is what Google's AI Overview thinks we should call Bluesky posts) and the profile is now lying dormant, awaiting its next bashing.
"Hey we're Adobe," the company cheerfully waved on its new Bluesky account. "We're here to connect with the artists, designers and storytellers who bring ideas to life."
"Not you!" roared one user, before unleashing what she claimed was "the ancient curse of Ra". We're not printing an image of the Egyptian curse just in case it's real and things go wrong for us.
"Not giving you free art for your AI," another said. "Suck my girlc***."
Adobe deleting their first BlueSky post because they realize that the artist community pretty much universally hates them now is extremely funny
— Betsy Bauer (@bauerpower.bsky.social) 2025-04-08T21:56:26.370Z
Adobe situation was pretty funny
— BlueSpark (@bluespark777.bsky.social) 2025-04-09T03:15:27.566Z
Lmao Witness, comrades! The Adobe Monolith can be obliterated via shit post (bless you @megzavala.bsky.social )
— Corey Brickley Illustration (@coreybrickley.bsky.social) 2025-04-08T23:14:29.882Z
Adobe has been roundly criticised after making a variety of questionable decisions that have irked its user base.
It has ditched its DEI hiring goals - a move that was never going to go down well on Bluesky.
Last year, it announced a policy changed which appeared to suggest it was going to train AI models on users' work - before dramatically claiming that it had no such intentions.
Adobe has also increased its prices and introduced a subscription model that no one appears to love.
But at least it has shown us that Bluesky is an interesting place after all. We take it all back...
Machine has written to Adobe to ask why it deleted its post and for its opinion on why everyone seems to hate it these days. We'll update the story if it responds.
This story is being updated. Get in touch with comments or insights
